Website speed optimization Tips (This article) is basically written to help beginners boost their website loading speed and stand a high chance of ranking high on search engines. Having a slow loading website can be frustrating because it increase bounce rate and reduce traffic’s by presenting a bad user experience.
Since search engines like Google has already integrate website speed into it’s ranking algorithms/factors which means fast loading websites will rank higher than slow loading websites. So having slow loading websites can be devastating.
If you haven’t started your website already, You can read our beginner’s friendly tutorial on how to create a website in few minutes.
In this our beginner’s friendly website speed optimization Tips, we’ll be outlining some basic tips to boost your website loading speed especially for non-techy bloggers with little or no coding knowledge. Without much Ado, let’s hit the nail on the head.
Before we dive into the main tips, you can CLICK HERE to Test your website speed and know if this article is for you.
Above all, Your hosting provider and type of hosting plan you choose plays a greater part of your website loading speed. This is why it is very necessary to choose a high performing and reliable hosting provider and plan when hosting a site.
In our previous article titled “Full WordPress Tutorial”, we recommend Bluehost for our users because we’ve personally tested and trusted them. Bluehost is also an Official WordPress recommended hosting provider and have been in operation for decades. This alone give them a boost over their competitors.
WEBSITE OPTIMIZATION TIPS
Choose a light weight and response theme;
We’ll be starting our website speed optimization Tips with themes selection. Choosing a WordPress theme for your website is essentially important as it determines the looks and some other stuffs of your website but WordPress can also influence the responsiveness and loading speed of your website.
Since WordPress themes are coded by third party developers, it’ll inadvertently affects your website loading time. Beginners usually make a mistake of choosing a flashy and feature loaded themes without considering its responsiveness which consequently slows down a website.
Choosing a great and feature loaded theme is the wish of every blogger but when the theme contributes to slowing down your website, you’ll be left with no option than getting ride of it and choosing a more simpler theme.
In conclusion, always get rid of flashy themes and go for a more simple, lightweight and responsive theme that will enhance your web loading speed and generate good user’s experience thereby leading to high traffic.
Optimizing WordPress images Images are visual parts of a site contents and help draw readers attention to spend longer time on your articles. Images also helps your readers better understand your site contents. This shows how important image Is in growing your site traffic.
But if the images are not optimized it may slows down your website thereby presenting a bad user experience, reducing your site traffics and squandering your website rankings on search engines.
So in nutshell, you should always reduce the size and resolution of your images before uploading to your WordPress.
If you already have an un-optimized images uploaded on your website, you can automatically optimize it by using a WordPress plugins. While there are many WordPress plugins to do this, ill recommend using “Reshushit plugin” or “imagify. Both Plugins will help optimize your previously uploaded images and also all your future image uploadings. NOTE: Do not have the two ( 2) Installed at this time. Install either of the two and you’ll have your images optimized.
Optimizing WordPress videos WordPress makes it easier for beginners by providing a means for Direct video uploads but this is not advisable because it’ll lower your website loading speed and present bad user experience. It may even crash you site.
Do not upload videos Directly to your WordPress site, rather upload the videos to a dedicated video platforms like YouTube and vimeo then copy the link and embed it on your WordPress posts. This will help conserve your server resources and increase loading speed.
Choose a better WordPress plugins Our Website speed optimization Tips will be incomplete without mentioning plugins. WordPress plugins are third party apps that help enrich your blogs/websites with additional features that do not come out of the box with WordPress itself.
There are thousands of WordPress plugins available for installation in the official WordPress Plugins directory but choosing a better plugin for your need can increase your web speed whereas installing a poorly codes plugin will slows down your website and may also post a security threat.
A WordPress plugins having 4.5 star ratings and above with 10,000 to 15,000 total numbers of active installation is generally considered to be better and speed optimized.
Keep plugins up-to-date WordPress Plugins are continually evolving with new features, performance improvement and bug fixes. So keeping outdated plugins installed may reduces your page speed and pose security threat. This why plugins needs to be kept up-to-date.
To ensure plugins are up-to-date, from your WordPress admin dashboard, click on Menu and scroll down to the Plugins session. If there is outdated plugins, it’ll be highlighted as shown in the image below.
If any outdated plugins is found, click on the plugin section and locate the outdated ones then click on “Update Now” to update it.
Delete unuse or Inactive Plugins Keeping unused or inactive plugins installed can slow down your website. Keep too many plugins installed may also slows down your website depending on your hosting plan.
Go ahead and delete any inactive plugins you are using. This will help increase your page loading soeeds.
Display article summaries on Home page. Most beginners make the mistakes of displaying full articles on home page. Displaying full articles will increase page loading speeds and present bad user experience and also increase your bounce rate.
Displaying article summaries/excerpts on home page will increase your loading time and also makes your site home page looks attractive to users and search engines.
To do this, from your WordPress dashboard, navigate to Settings >> Reading.
Scroll down to where you see “For each articles in feed, show” you’ll be presented with two options but you’re to choose “Summaries”.
Now scroll down again and hit on Save button to save your changes.
Display fewer articles on Home page Another mistake most beginners often is that they usually display too many if their articles or blog posts on home page. Study have shown that the more articles displayed on a site home page, the longer it takes to load and vise versa. This means that displaying fewer blog posts on your site home page is more ideal than displaying too many posts.
It is more advisable to display between 5 to 10 articles on your blog home page if really you wants to see it load faster.
To do this, navigate to Settings >> Reading Now scroll down to where you see “Blog pages show at most” Now enter your desired number of posts to display on your home page on the box provided. Remember we stated earlier that displaying 5 to 10 posts is most ideal.
Keep your WordPress version Updated WordPress is an open source content management system (CMS) that keeps evolving from version to version. So as a website owner, it’s your responsibility to keep to keep your WordPress version Updated.
This is important because each newer WordPress attempts to fix some bugs, increase performance speed and also bridge some security gaps among many other things. So your continued using outdated version may slows down the performance of your site and increases security related issues.
Publishing of long and un-paginated articles on your site will undoubtedly increase the loading speed of the page. So paginating it will do more good and no harm.
Assuming you have 2000 words article, you may decides to break it in to 2 pages with each containing 1000 words. To do this, simply add the code below at any point you wish to divide your post.
This will paginate your post.
Comments pagination: As stated above that longer articles tends to slows down a web page and increases the loading time, so also too many comments on a single articles also slows down a web page. So paginating it will enhance the speed. To paginate your comment, go to Settings >> Discussion and then scroll down to “Other comment settings” then choose the number of comments to display per page. Preferably 20 to 25.
Optimize your Database
Over time, WordPress database get clogged up with drafts, post revisions and spam comments. These cloggs need to be removed to free up database to perform optimally but if left clogged up, it may leads to slowing down of your website thereby increasing page load time.
It is advisable to always removed those clogs and free up your database. This can however, be done automatically by WordPress Plugin called “Wp Optimize” which is available for Installation on the official WordPress Plugin directory.
13 Serve Cached pages.
Caching helps store your website data’s upon first visit and serving it speedily to subsequent visitors thereby reducing the loading speed. This is because WordPress pages are dynamic out of the box.
There are many WordPress caching plugins available but we will recommends using one of the the following: i. Wp Super cache ii. W3 Total cache iii. Wp Rocket
While W3 total cache and WP super cache requires some configurations to work effectively, WP Rocket works automatically out of the which means you only needs to install it and then call your work done.
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